Paid AdvertisingConcept Project
Paid Social Campaign
Overview
A concept campaign demonstrating how creative direction, platform-specific ad formats and clear reporting can come together in a single paid social strategy.
Client Challenge
Paid campaigns frequently underperform when creative isn't built for the platform it runs on, or when there's no clear framework for measuring what's working.
Strategy
Build platform-native creative for Meta and TikTok, structured around clear objectives and a reporting framework that ties spend to business goals.
Design Approach
Bold, thumb-stopping creative formats suited to feed and short-form video placements, with a consistent look tied back to the core brand system.
Services Delivered
- Paid Advertising
- Creative Direction
- Reporting
Visual Gallery
Results
- →A platform-native creative concept for Meta and TikTok
- →A campaign structure built around clear objectives
- →A reporting framework designed to guide ongoing optimisation